Increased Website Spending
Small businesses are predicted to increase online marketing spending, with websites taking the front seat, according to a recent survey. The survey found that 54% of respondents indicated that their businesses currently have websites. Unfortunately, most of those websites contain nothing more than general information, and less than half of them incorporate customer service features.
Those making valuable upgrades to their online presences will increase functionalities revolving around e-commerce, reservation systems, corporate blogs and social media integration. Furthermore, we may see increased attention on better web design. Intelligent Ecommerce for SAP Business One provides users with an online customer portal which can be customised according to needs, allowing them to begin trading and interacting with customers online with ease.
Smartphone revolution
A whopping 49% of small business owners use smartphones, outpacing the rest of America in smartphone adoption, according to a recent Forrester study.
In 2011, the smartphone revolution will continue to ensue, with ever increasing smartphone adoption. Mobile devices will continue to change the way that companies of all sizes do business. With most business needs at the tips of their fingers, small business owners will experience more flexibility than ever before. Intelligent iPhone brings SAP Business One and Intelligent Essentials functionality to users on the go! Access your SAP Business One on the go and get work done when commuting with this Essentials element.
Ecommerce advancements
It’s evident that e-commerce is a huge advantage for small businesses taking part in it. Offering their products online, businesses have widened their customer bases beyond their local markets.
While only 30% of small business websites currently incorporate e-commerce abilities, the increased buzz around online and social shopping will probably push more small business owners to experiment with the medium in 2011.
Intelligent Ecommerce for SAP Business One enables small to medium sized businesses to begin providing sales and services via the web. It’s the hassle free way to create your online portal building upon the basic functionality of your existing website.
More focused social media efforts
This year was a time of social media experimentation for many small business owners. Testing many social media services in the past year, small businesses are becoming more knowledgeable about which platforms their customers use most and how their companies can benefit from staying connected on each platform.
Youtube channels are also up and coming for small to medium sized businesses as video has become an import medium to communicate with customers as they are more open to listening to messages which requires less one to one engagement and they can receive and view in their own time.
Intelligent B1 is an example of a youtube channel being put to good use with product demo videos receiving hundreds of views!
Review of outdated software and investment in complete integrated solutions
Small businesses are reconsidering the software they have in place as although it may being doing the job they recognise that their business good be run much more efficiently and they could save themselves time and money by investing in one solution that integrates all critical business functions.
SAP Business One is the complete solution designed for SMEs from the world’s leading business software provider. The SAP Business One application offers a single, affordable way to manage your entire business, from sales and customer relationships to financials and operations. It helps you streamline processes, act on timely information, and accelerate profitable growth
Original Post: Mashable Business