The internet is considered an “essential growth tool for SMEs” as cited by Christian Nellemann, founder and CEO of business broadband specialist XLN Telecom.

Although a recent poll of over 650 business owners found that 75% count the internet as an essential tool to assist them in running their organisation there are many that are still reluctant to invest as they don’t believe it will make a real impact to their bottom line performance.

Improve efficiency levels

Using online resources to manage accounts, compile stock lists and store customer and supplier data significantly reduces administration costs and negates the need to organise these manually.

With Intelligent Ecommerce for SAP Business One you can easily create an online customer portal within which you can define stock and price lists for each individual customer. Efficiency levels can be greatly improved as online transactions and interactions with customers integrate with all other critical business functions within SAP Business One.

Communicate with customers

The internet offers a real time portal which you can use to communicate with customers and suppliers. With Intelligent Ecommerce customers can log in to the portal, access their account and transaction information, order goods, log service calls and check the status of their queries and requests in real-time. It is an excellent complement to an already strong customer service strategy.

Matching SME requirements

The market has moved on from a “one size fits all” approach to internet access and use. A wide choice of sector focused providers now exist, all of whom can offer packages that fit the individual needs and dynamics of small businesses, in terms of suitability, cost and speed. Intelligent Ecommerce for SAP Business One has been designed specifically to meet the needs of SMEs who wish to develop their online presence and fully utilise the opportunities which exist by investing in ecommerce.

Investing in business broadband and developing a simple online customer communication strategy will make a real difference to an SME’s bottom line. Successful entrepreneurs will have already developed the customer relationships and business management skills needed to generate an online presence- the internet simply provides an efficient and cost-effective outlet through which to channel these. With Intelligent Ecommerce, the physical process of further developing an online presence is made straightforward to set up, maintain and use.

Original Source: Small Business News